For Digital Media
Publish faster with footage you can actually use.
Digital-first publications move fast. POV gives you licensed, verified video from real events - ready to embed, share, and distribute across every platform without rights headaches.
How It Works In Practice
From Event to Published in Under an Hour
A warehouse fire breaks out downtown. Your editorial team wants to publish within the hour, but your nearest photographer is across town on another assignment.
You check pov.live. A contributor three blocks from the fire has already uploaded two clips - verified GPS puts them within 200 feet of the scene, timestamped 8 minutes ago.
You license both clips. The footage is high-resolution, properly oriented, and includes location metadata you can reference in your article.
Your article goes live with embedded video. You share clips on social channels with proper attribution. Engagement outperforms your text-only coverage by 4x.
A competing outlet asks to license the same footage. They find it on pov.live and license it themselves - your contributor earns again, and POV's library grows.
The Digital Media Footage Problem
Speed vs. Rights
Digital media runs on speed, but clearing rights on found footage takes time. By the time legal approves, the story is old.
Wire Services Are Expensive
Reuters and AP are reliable but priced for legacy media budgets. For lean digital newsrooms and independent outlets, the cost per clip is hard to justify.
Social Embeds Are Unreliable
Embedding tweets and Instagram posts is free, but the original creator can delete the post at any time. Your article loses its visual element overnight.
Articles Without Video Underperform
Video-embedded articles see significantly higher engagement, time on page, and social shares. Text-only coverage leaves traffic on the table.
Why Digital Media Teams Choose POV
Publish-Ready in Minutes
Browse footage from current events, license what you need, and download high-resolution files. No back-and-forth with photographers or agencies.
Rights-Cleared for All Platforms
Use licensed footage on your website, in newsletters, across social media, and in syndicated content. One license covers editorial distribution.
Verification Your Editors Trust
GPS, heading, and timestamp metadata let your editorial team verify the footage independently. Fact-checkable sourcing, built in.
Cost-Effective for Lean Teams
Pay per clip instead of committing to expensive wire service contracts. Scale your footage spending with your actual needs.
What Digital Media Uses POV For
Breaking news articles and alerts
Social media video posts
Newsletter visual content
Long-form feature reporting
Local event and community coverage
Syndicated content packages
POV vs Traditional Sources
| Source | Limitation | With POV |
|---|---|---|
| Wire services | Expensive contracts, same footage as competitors | Pay per clip, unique angles |
| Social media embeds | Posts get deleted, no license | Permanent access, clear rights |
| Staff photographers | Can only cover one location at a time | Contributors across the city |
| No video at all | Lower engagement, less social reach | Video-first coverage, higher performance |